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1. Information We Collect

We collect information that you provide directly to us when registering for classes, signing up for our newsletter, or communicating with us. This includes:

• Parent/Guardian Information: Name, email address, phone number, billing address, and credit card/payment details.

• Student Information: Name, age, and any relevant medical conditions or allergies necessary to ensure their safety during swim lessons.

• Consent Preferences: Photo/video release preferences and communication opt-ins.

2. Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including your IP address, browser type, and browsing behavior. We use tracking tools such as Google Analytics and/or advertising pixels to help us improve our website experience and deliver relevant marketing.

3. How We Use Your Information

We use the information we collect to operate our swim school safely and efficiently, specifically for:

• Processing registrations, scheduling, and billing.

• Sending transactional emails and text messages (e.g., booking confirmations, schedule conflicts, substitute teacher notices, and weather or pool closures).

• Sending promotional materials, such as monthly newsletters and marketing offers (only if you have opted in).

• Ensuring the physical safety of students by sharing relevant medical/allergy information strictly with their assigned instructors.

4. SMS and Mobile Communication Compliance

We value your privacy and the security of your mobile communication.

• Consent: By providing your phone number and checking the consent box during registration, you agree to receive transactional and promotional text messages from Jamie’s School of Fish. Message and data rates may apply. You can opt out at any time by replying "STOP" to any text message.

• Data Sharing Protection: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.